Sales and Marketing Director
Company: Oakwood Village Univ Woods Homes, Inc.
Location: Madison
Posted on: January 17, 2026
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Job Description:
Job Description Job Description MISSION STATEMENT We are Called
to serve a thriving community of seniors that live with dignity,
connection and purpose. CORE VALUES Fully embraces a culture of
hospitality and teamwork by living the Oakwood Core Values:
Compassion : We care deeply about the people we serve and the
people we work with on a daily basis. We work together to help one
another. Faith : We have a commitment to remain true to the vision
and mission of Oakwood. Inclusion : We include everyone. We welcome
opinions and strive to consider different perspectives to create
fair, welcoming, and accessible experiences for all. Integrity : We
work to be transparent and fair. We act with honor and respect for
our residents, their families, and our co-workers. Dedication : We
care about the people we serve and work with on a daily basis. We
are dedicated to providing superior service to one another and our
community. ESSENTIAL RESPONSIBILITIES (including but not limited
to) for the Sales and Marketing Director: Sales Leadership & Census
Management Drive occupancy and census growth across Independent
Living, Assisted Living, and Memory care. Oversee, coach, and
support a five-person sales team responsible for managing the full
sales pipeline—from inquiry to waitlist to closing. Serve as a
working manager, actively participating in sales efforts and
providing backup coverage for counselors as needed. Monitor and
analyze sales metrics, forecasting, and conversion rates, adjusting
strategies to ensure targets are met. Oversee and participate in
the management of the community waitlist, ensuring timely
communication and accurate tracking. Act as the first point of
contact for contract-related questions from prospective residents,
current residents, and staff members, ensuring clarity,
consistency, and compliance with organizational standards. Support
major sales initiatives, including the lease-up of new builds.
Marketing & Outreach Oversee execution of social media, event
promotion, and on-the-ground marketing activities. Partner with the
CMO on advertising, campaigns, content development, and reporting.
Gather sales team insights to inform messaging and marketing
initiatives. Represent the organization at community events,
outreach activities, and networking opportunities. Collaboration &
Leadership Partner closely with the CMO and other campus leaders to
align census strategies with organizational goals. Ensure
consistency in communication and brand standards across marketing
channels. Contribute to a culture of hospitality, teamwork, and
mission-driven service. ESSENTIAL QUALIFICATIONS Demonstrated
ability to meet or exceed occupancy/census goals. Strong working
knowledge of Microsoft Office Suite (Word, Excel, PowerPoint,
Outlook). Proficiency with marketing tools such as CRM systems,
Social media platforms and Analytics tools, Working knowledge of
Email marketing platforms, Basic design tools Excellent
communication, presentation, and relationship-building skills.
Strong organizational and analytical abilities. Ability to balance
strategic leadership with hands-on execution in a lean environment.
EXPERIENCE, EDUCATION, AND/OR TRAINING for the Sales and Marketing
Director Bachelor’s degree in Marketing, Communications, Business,
or related field (or equivalent experience). 5 years of experience
in sales leadership, preferably in senior living, Real Estate, or
other related service industry.
Keywords: Oakwood Village Univ Woods Homes, Inc., Dubuque , Sales and Marketing Director, Sales , Madison, Iowa
