Senior Marketing Lead

Company: GPL Technologies
Location: Madison
Posted on: February 16, 2026

Job Description:

Job Description Job Description Senior Marketing Lead Location: Remote Department: Marketing – GPL Technologies & VFXnow Reports to: Senior Marketing Manager About the Role GPL Technologies and VFXnow are looking for a highly organized, detail-oriented Senior Marketing Manager to support our Senior Marketing Manager in executing marketing strategy across both brands. This role is ideal for someone who thrives in a fast-moving environment, communicates clearly, manages projects from start to finish, and ensures consistent delivery across multiple channels and team members. You won’t be responsible for high-level brand direction—that’s already set. Your job is to make things happen , manage workflows, follow through, and uphold the standard of quality our brands are known for. What You’ll Do Project & Operations Management Own project timelines, tasks, and execution for campaigns across email, social, web, events, and paid media. Manage and support a team of 3 (designer, content creator, coordinator) with clear delegation, communication, and follow-up. Ensure all marketing projects move forward on schedule and meet quality expectations. Maintain and improve internal marketing systems, processes, and documentation. Coordinate cross-departmentally with sales, delivery, and leadership to gather inputs and keep initiatives aligned. Content & Writing Draft, edit, and proofread marketing copy with strong attention to clarity, tone, and grammar. Review and refine team content to ensure brand consistency across emails, web pages, case studies, scripts, and social posts. Support long-form and short-form content development, including blogs, case studies, landing pages, and product messaging. Help translate complex technical concepts into clear, straightforward language. HubSpot & Data Build and optimize email campaigns, workflows, lists, and reporting dashboards inside HubSpot. Support lead tracking, segmentation, and database organization. Partner with sales to ensure marketing ? pipeline alignment and clear reporting. Strategy Support Work closely with the Senior Marketing Lead to bring strategy to life through structured execution. Provide critical thinking and feedback to strengthen campaigns and creative. Help ensure all marketing efforts reflect company priorities, key messages, and brand positioning. What You Bring 3–5 years of marketing experience, ideally in B2B, tech, media, entertainment, or related fields. Strong English writing and editing skills (this is essential). Exceptional organizational skills—projects don’t slip under your watch. Confidence managing people, delegating tasks, and keeping everyone accountable. Experience using HubSpot (email, workflows, lists, forms, dashboards). Ability to think critically, ask the right questions, and solve problems independently. Comfortable in a role that is more operational, structured, and execution-focused than creative. Ability to work in a distributed team and communicate proactively. Nice-to-Haves Familiarity with media & entertainment industry workflows. Experience supporting leadership on multi-brand marketing. Project management certification or experience with tools like Asana, Notion, or ClickUp. Basic design familiarity to collaborate effectively with creative teammates. Who You'll Be Successful In This Role If You Are… A systems thinker who loves lists, structure, and clarity. Someone who can take direction and run with it without needing hand-holding. Highly reliable, steady, and consistent. Not driven by needing to be the “creative star”—you’re motivated by helping the entire machine run smoothly. A strong communicator who knows how to delegate and follow up respectfully but firmly. A person who genuinely cares about producing high-quality work and elevating the team. Powered by JazzHR hkaRYswZV6

Keywords: GPL Technologies, Dubuque , Senior Marketing Lead, PR / Public Relations , Madison, Iowa