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Marketing Manager

Company: Heartland Financial USA Inc
Location: Dubuque
Posted on: May 16, 2023

Job Description:

HTLF is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.HTLF is a diversified financial services company headquartered in Denver, Colorado. We deliver community banking at scale by powering our geographically diverse group of banks with technology, efficiency and strength - giving local decision-making the opportunity and insights to focus on customers and growth. Relationships have been the core of our company since its founding in 1981. We're deeply invested in the communities we serve, and that's why our clients choose us as their banking partners.What's different about a career at HTLF? We believe our employees and their diverse backgrounds, perspectives and skills are our greatest assets. We wouldn't be HTLF without the people with whom we surround ourselves and empower to enrich the lives of our customers, employees and communities. We're dedicated to making HTLF the best place to work - where your opinions are valued, your feedback and ideas are heard, and your opportunities for personal growth and professional development are endless.The Bank Marketing Manager drives the strategy, planning, execution, and evaluation of all aspects of bank marketing in line with the global business strategy of their assigned HTLF subsidiary bank and the over HTLF organization. The Bank Marketing Leader serves as a key participant in bank leadership's team, taking the lead in developing marketing strategies for retention and growth of commercial and consumer customers. The Bank Marketing Manager also works closely with the HTLF Regional Marketing officer in their bank's region to leverage HTLF Marketing resources and to ensure the bank's marketing function is aligned with corporate strategies and objectives.Primary Responsibilities

  • Develops and implements the assigned bank's local annual public relations and marketing plans for individual bank markets. Works with the Regional Marketing Officer to ensure bank plans are aligned with HTLF Marketing and support national initiatives that support corporate objectives to maximize profit and growth.
  • Works with the Regional Marketing Officer to ensure communication strategy is consistent and reflects the organization's strategic vision.
  • Serves as a key member of the bank's leadership team to ensure alignment of activities around the bank's strategic priorities; e.g., core deposit, loan and fee growth.
  • Maintains a continual awareness of activities, promotions, outreach efforts and products and services offered by local competitors. Maintains competitor intelligence data, including financial condition.
  • Develops the bank's marketing and charitable giving budgets, analyzes spend for desired objectives and ROI, and reports to organization stakeholders.
  • Drives the definition of project scope and objectives and prioritizes projects in the context of the bank's strategic plan.
  • Develops, maintains and coordinates project schedules and workflow to ensure marketing projects are completed on time and on budget and that projects achieve planned results.
  • Creates, implements and manages all internal and external communications, including advertising, marketing collateral, presentations, direct mail, press releases and inquiries, public relations content and internal messaging.
  • Manages the bank's brand and messaging in all markets:
  • Establishes voice of the brand; develops and maintains standards that ensure brand consistency through all marketing channels; sets appropriate tone in all communications and provides direction in brand output for the bank.
  • Researches, creates and proofreads relevant and accurate content for multiple marketing communication channels, including social media, websites, promotional emails, newsletters, videos, advertising, external editorial publications and other marketing/communications pieces; ensures finished products are in line with bank brand and desired look and feel.
  • Ensures compliance with all applicable regulations and industry self-regulatory standards.
  • Develops and implements methods of accurately and regularly assessing the effectiveness of tactics and measuring them against the approved communication plan; provide regular reporting on success of communications efforts.
  • Coordinates events and community involvement from conception through completion, including event logistics such as decor, catering, invitee list, equipment, and many other needs. Serves as the key liaison with vendors while monitoring event timelines to ensure deadlines are met. Works with internal stakeholders to assure proper attendance and represents the bank on-site as host for events as needed.
  • Provides administrative support to the regional marketing team and sales team as necessary.
  • Completes annual E-Learning Plan and Bank Secrecy Act (BSA) training as assigned and keeps up-to-date knowledge of BSA as it relates to the job function.Qualifications
    • Bachelors Business Administration/Management, Communications, Finance, Marketing required
    • Masters Business Administration/Management preferred
    • 7-10 years of experience managing marketing, public relations, and/or communications required
    • Financial services marketing experience preferred
    • Excellent organization and planning skills; time and project management
    • Excellent attention to detail, including strong writing, editing and proofreading skills
    • Ability to work effectively in a fast-paced, sometimes demanding and challenging environment, while maintaining perspective
    • Ability to work alone or lead a team to get the job done, manage the flow of projects, programs and processes necessary to attract and retain customers to Heartland's member banks
    • Leadership skills: team motivation, conflict resolution and decision-making
    • Proficiency in Microsoft Office, Adobe Creative Suite, CRM, MAP and other applicable software applicationsScheduled Weekly Hours:40Time Type:Full time

Keywords: Heartland Financial USA Inc, Dubuque , Marketing Manager, Executive , Dubuque, Iowa

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