Marketing Director - Kennedy Mall
Company: Cafaro
Location: Dubuque
Posted on: June 17, 2022
Job Description:
Kennedy Mall seeks an aggressive individual with a strong
background in marketing to direct the overall department
responsibilities. Ideal candidate would have experience in
advertising, public relations, event planning along with a proven
track record in sales and sponsorship. In addition, the individual
will also be responsible for the creation and implementation of
marketing plans, promotional events, admiration and control of
marketing budgets. Ideal candidate must demonstrate strong
management skills and ability to communicate with all levels of the
organization. Exciting opportunity for a creative person in a fast
paced environment. Excellent salary and benefits commensurate with
experience.
The following list of items will detail the various job
responsibilities to be carried out by a Marketing Director at
Cafaro Company shopping centers. This list may not be all
inclusive, and will be subject to change as the marketing and
operational needs of the shopping center change.
Requirements:
- Generate and source new ways of increasing mall promotional
income. Strive for and track the malls promotional income goal as
issued by Corporate Marketing.
- Prepare and evaluate market research as it relates to the
shopping center. This research should be utilized when developing
the center's marketing plan.
- Prepare and obtain approval from Corporate Office, implement
and evaluate a shopping center Marketing Plan, which will detail
the marketing goals for the center, the plans for attaining those
goals and a method for evaluating the achievement of those goals.
Achievement should be measurable in increased profitability for the
center.
- Prepare, as part of the Marketing Plan development, obtain
approval for and accurately implement an annual marketing budget
for the shopping center marketing program, detailing income
sources, administrative, promotional, and advertising
expenses.
- Maintain frequent, in person contact and communication with all
merchants. Promote unity and enthusiasm among yourself, the
management office, and the merchants.
- Be involved with community groups and organizations in a Public
Relations capacity, with the intention of projecting the center as
a community entity. Partner with local media and business in
sponsorship of mall events.
- Where applicable, know and maintain the Merchants' Association
By-Laws and administer all provisions of same. With Marketing Fund,
the Marketing Director will be responsible for maintaining the
defined procedures for operating a Marketing Fund.
- Organize and administer all Merchants' Association or Advisory
Board meetings and any other meetings or committees that may be
organized at the shopping center and which deal with the marketing
of that center.
- Supervise control of office supplies and equipment. Monitor and
track marketing payroll and insurance obligations.
- Maintain inventory and supervise care of promotional equipment,
seasonal decor and promotional supply room. This inventory will
include organized storage for ready reference by any staff member,
manuals and procedural handbooks forwarded from corporate
marketing.
- Perform as a mall office staff person, i.e., weekend duty. Work
positively and cooperatively with all mall office staff
members.
- Keep abreast of industry trends by reading trade magazines,
newsletters and communicating with Corporate Marketing Managers,
industry associates and peers.
- Participate in Corporate advertising, marketing and promotional
programs as they apply and are offered at your center. This
includes both embracing and enhancing concepts provided. Best
efforts will be made to maximize the benefits to the center by
fully utilizing and developing programs and sponsor samples.
- Maintain an open and on-going line of communication with the
corporate marketing office, keeping staff members there apprised of
day-to-day events and issues affecting the center.
- Strong sales skills - The ability to set meetings and present
proposals to decision makers. Generate income dollars through
sponsorship, media partners, and on mall advertising.
- Must be willing to travel periodically as required.
- Strong awareness of Social Media - Must be familiar with Social
Media (Facebook, Twitter, Pinterest, etc.) and be able to post and
update items on an as needed basis. Web site updates also apply.
Must stay current with new Social Media outlets.Skills &
Qualifications:
- Knowledge of marketing fundamentals and research
- Ability to learn and use new systems
- Strong organizational and time management skills
- Excellent interpersonal, oral and written communication
skills
- Ability to deal with multiple tasks effectively and establish
priorities
- Strong attention to detail
- Excellent with PC, Excel, MS Word, PowerPoint, and Social Media
skills
- A Bachelor's degree in Marketing or related fieldIt is the
policy of the Company to provide Equal Employment Opportunity to
all employees and job applicants. The employment practices of the
Company are conducted without regard to race, creed, color,
national origin, disability, sex (except where sex is a bona fide
occupational qualification as specified under the Equal Employment
Opportunity Act of 1972), religion or age.
Keywords: Cafaro, Dubuque , Marketing Director - Kennedy Mall, Executive , Dubuque, Iowa
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