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Marketing Automation Specialist

Company: McGraw-Hill
Location: Dubuque
Posted on: October 11, 2020

Job Description:

SunIRef:Manu:title Impact the Moment When was the last time you experienced the impact of your work? Our team thrives on building meaningful relationships with educators and learners. With that comes the unique opportunity to touch lives across the world and experience first-hand the difference your hard work makes. We're looking for a Marketing Automation Specialist to design, build, measure and improve Marketo-based marketing automation campaigns and support lead generation initiatives for our direct to consumer products. This position can be remote or located in our Dubuque, IA or Chicago, IL office. How can you make an impact? The Marketing Automation Specialist will work closely with the Marketing Automation Manager, as well as marketing and sales teams, to help create, launch, manage and optimize segmented and targeted programs. The position will also be responsible for capturing, analyzing and reporting regarding customers, lead funnel and campaign effectiveness, to measure performance and support business decisions. In this role, you will analyze program performance and make recommendations for continuous improvement. What you will be doing: Create and execute integrated inbound and outbound marketing and lead nurture campaigns including email and SMS programs. Create scalable Marketo Program Templates and assets for use across multiple campaigns for increased productivity and efficiency. Develop advanced audience segmentation including the development of new data feeds and ensuring minimal overlap with other campaigns. Refine direct marketing processes and effectiveness to drive direct lead conversion through campaigns as well as delivering greater volumes of marketing qualified leads to sales via Salesforce integration. Optimize the contact database for greater campaign effectiveness through segmentation, streamlining of the lead routing/follow-up process, and expansion (data stewardship, de-duping, cleansing, normalization, data acquisition). Work closely with the Marketing Automation Manager to build strong relationship with sales and marketing to maximize the effectiveness of marketing automation to drive both quantity and quality of leads and improve conversion to opportunities. We're looking for someone with: Bachelor's degree in business, marketing, or related field. 1 time (or more) Marketo Certified Expert. 1 plus years of experience in marketing operations, communications or related field, including hands-on experience administering marketing automation tools like Marketo. Experience working in CRM tools, specifically Salesforce, including understanding system records and reporting. Experience working with US and International privacy legislation including GDPR and consumer privacy laws. Exceptional attention to detail and great communication skills, including grammar and copywriting Experience in HTML coding is a plus. As an education innovation company, we're proud to play our part by inspiring learners around the world. If you bring your curiosity, we'll help you grow in a collaborative environment where everyone shares a passion for success. Are you ready for a new challenge? for a career at McGraw Hill and together, we'll impact the world.

Keywords: McGraw-Hill, Dubuque , Marketing Automation Specialist, Advertising , Dubuque, Iowa

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